WE HELPED ARSENAL BECOME THE FIRST PREMIER LEAGUE CLUB TO LAUNCH A KIDS APP

OBJECTIVES

  • Better understand Junior Gunners app users and discover UX/UI issues
  • Build a plan to increase app engagement for the 19/20 and 20/21 season

SOLUTION

  • In-depth UX testing with x demographic, using a proprietary remote testing approach
  • Utilising Beano Brain digital motivation framework

RESULTS

  • The research findings were translated into recommendations for xyz development and were briefed into x company's y in order to accomplish z.
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