WE HELPED EONE FAMILY BRANDS REFINE THEIR BRAND MARKETING STRATEGY

OBJECTIVES

  • Better understand the brand’s multiple audiences to improve fan engagement and brand affinity – kids aged 3-8 years old, parents & adult fans

SOLUTION

  • Stakeholder interviews and immersion in existing insight and recent brand strategy
  • In-depth mobile community giving access to families lives, kids' products & media consumption and parents branded social media preferences​
  • Comms and media execution evaluation interviews
  • Stakeholder strategy workshop

RESULTS

Insight grounded comms and marketing strategy, short, medium and long term.

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