WE HELPED THE FA TO LAUNCH THEIR SUPERKICKS INITIATIVE, AIMED AT GETTING KIDS INTO FOOTBALL

OBJECTIVES

  • To understand kids’ motivations and barriers to playing football
  • To develop an initiative and campaign to engage and be shared by kids and parents

SOLUTION

  • Two phases of UX testing of both the prototype and the final app with kids and their parents
  • Concept testing and exploration with our Trendspotters panel
  • Beano Brain's interpretation and consultation on to push the insight even further.
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