KINNERTON ASKED US TO HELP THEM DEVELOP A SUSTAINABLE CONFECTIONERY PRODUCT FOR KIDS ACROSS THE UK

OBJECTIVES

  • Create a new sustainable, ethically-sourced chocolate brand
  • Develop a brand positioning and marketing strategy which will encourage purchase and loyalty from kids 7-11 and their families

SOLUTION

  • An immersive deep dive into the UK children’s market – behaviours, attitudes and trends
  • Product and creative workshops with kids 7-11 and their parents

  • A bespoke qualitative panel for creative and campaign development

RESULTS

  • Informed final positioning of product, product name and brand touchpoints
  • Product successfully launched to market in Spring 2021
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